Facebook Changes Product Branding To FACEBOOK

5 November 2019
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Facebook is presenting brand-new branding for its product or services in an effort to distinguish the company from its familiar app and website.


Instagram and WhatsApp are amongst the that will carry the new FACEBOOK brand in the next few weeks.


The primary Facebook app and site will maintain its familiar blue branding.


The brand-new logo, which is in uppercase, utilizes "customized typography" and "rounded corners" so the company's other products and app look various.


The branding likewise appears in various colours depending upon which product it represents. So, for example, it will be green for WhatsApp.


"We desired the brand to link thoughtfully with the world and the people in it," Facebook said. "The vibrant colour system does this by handling the colour of its environment."


Facebook's chief marketing officer Antonio Lucio said: "People need to understand which companies make the items they use. We started being clearer about the products and services that become part of Facebook years earlier.


"This brand name change is a method to much better communicate our ownership structure to the individuals and businesses who utilize our services to connect, share, develop neighborhood and grow their audiences."


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US Senator Elizabeth Warren has stated she wishes to break up the huge tech business such as Facebook, Amazon and Google and put them under tougher guideline.


This plan might be seen as Facebook's way of striking back, although Ms Warren - posting on Facebook - said: "Facebook can rebrand all they want, but they can't conceal the reality that they are too big and powerful. It's time to break up Big Tech."


Distancing the Facebook brand - the blue app that's home to practically everybody, including your parents - from the trendier Instagram, a location for you and your pals, has actually constantly made good organization sense for Facebook.


And it apparently worked: when Pew scientists asked study participants whether or not Facebook owned Instagram or WhatsApp, 49% of American adults were "uncertain".


So why would Facebook make this modification?


It brings a number of benefits. Front of mind: the company is covering itself from allegations it hides how effective it really is by not making it absolutely clear they are behind most of the most significant apps in social networks.


And Facebook likewise wishes to fend off efforts to break it up, by making the case that the company isn't simply a conglomerate of separate, distinct apps which might be quickly broken up by regulators. Instead, this rebranding argues the company is one huge connected organism, called Facebook.


Facebook has come under criticism just recently over a variety of concerns.


Its manager Mark Zuckerberg had to face US legislators last month to describe the business's policy on not fact-checking political adverts.


He also needed to safeguard plans for a digital currency, speak about the social network's failure to stop child exploitation on the network, and was quizzed over the Cambridge Analytica data scandal.


Earlier in the year, Mr Zuckerberg said the company was going to make modifications to its social platforms to boost personal privacy.


These included messages sent by means of Messenger being end-to-end encrypted, and concealing the number of likes an Instagram post gets from everyone however the individual who shared it.


Does rebranding always work?


Several other big companies have tried rebranding in the past:


In 2001, British Airways turned tail on its plans to remove the red, white and blue Union flag from its aircraft and replace it with "world images"


In the exact same year, Royal Mail rebranded as Consignia, just to swap back again a year later


Dunkin' Donuts dropped the "Donuts" from its name in 2015 to attempt to move more into the coffee industry and its share rate has continued to rise


The moms and dad business of Paddy Power and Betfair began trading under the new name Flutter Entertainment in May this year. It stated the brand-new name "better showed the diversity of the group".


'If it ain't broke, do not repair it'


Manfred Abraham, primary executive of consultancy Brandcap, told the BBC: "I make certain this will be a successful move for Facebook. After all, the parent brand name stays strong, despite recent troubles, and advising customers that Instagram and so on are all Facebook companies will help with cross-membership.


"The rebrand is unsurprising as it is following a trend - that of simplification. Many organisations are selecting a strong, however pared-back visual identify and are shaking off 'style' in favour of plain."


However, Mr Abraham thought Facebook was correct to leave the logo design on its flagship social media platform as it is.


"Facebook's main site doesn't require a rebrand. The old adage is true: if it ain't broke don't repair it."